CREATIVE

SOCIAL HIGHLIGHTS

INFLUENCER

PARTNERSHIPS

Internal Partnerships will focus on partners that reach the Coming of Age Connectors and Emotional Bonders Audiences and reach fans. To reach the Coming of Age audience that stays up to date with books, we will lean into book partners across the Amazon ecosystem, such as, Good Reads, bookstores, books retail, Audible, etc. We will engage fans of the IP & create conversation with talent/author participation on platforms such as Amazon Live. To further reach this young audience, we will work with Prime Student social & Amazon Music.

Book Recover, Retail & Signing

Amazon Fashion

Amazon Live

Jenny & Lola will participate in an Amazon Live at launch. It will be promoted through gateway, social, on site placements. Jenny & Lola Q&A with a moderator about the series, the books & the Amazon Fashion line.

Audible

We are working with Audible for placements such as Audible’s customer emails to promote the series & the audiobook.

Amazon Bookstores

Incorporated Prime Video book-to-screen title within existing in-store placement. On shelves at the Amazon Bookstores, it was included on the "On Screen" shelf.

Kindle Notes & Highlights

To connect book audiences to beloved author Jenny Han, we created an opportunity for Jenny to write up her own Kindle Notes & Highlights.

X-RAY

X-Ray “Games” video clips will roll out with every episode of The Summer I Turned Pretty. Each video will be a new round featuring cast members answering questions about the book and series, eliminating one cast member based on points at the end of the round until the last two cast members go head to head in the finale! This X-Ray experience will also include episodic BTS photography, character profiles, shopping, and clip sharing.

Consumer Products

REFINERY29 SECRET FAN SCREENINGS

Taking a cue from Taylor Swift’s fan listening parties (where she creates a safe space to come together with her fans then asks them to hold any content captured until the release of her music) - we collaborated with Refinery29 to produce two Fan Screenings in NY & LA screening Episode 1 and the trailer. .Fans in NY had the secret surprise of doing a Q&A with Jenny and Lola in person.

OOH: OUTER MARKETS – “STAN TEAMS” ACTIVATION

The weekend of launch, fully branded Jeeps (similar to Jeremiah’s Jeep in the show) will be situated in high traffic Beach & Lake locations in Outer Markets (i.e. Austin, Ozarks, Miami, Chicago etc).

The branded Jeeps will be run by attractive ambassadors in lifeguard garb handing out refreshing summer seltzers in three flavors to represent the three ‘Teams’ in the show: Team Conrad vs Team Jeremiah vs Team Cam. The seltzer choices will come with branded Koozies (TT + PV & Team name) for shareability on social.

The ‘lifeguards’/ brand ambassadors will capture content that the SITP social channels will amplify on social.

OOH